On 14 December 2023, the Ministry of Foreign Affairs, in collaboration with Cloud & Ground (The Cloud), invited members of diplomatic corps to the “Taste Rice & Eat Rice” event. On this occasion, Mr. Thanarat Chongsuttanamanee, Secretary to the Minister of Foreign Affairs and Ms. Paetongtarn Shinawatra, Deputy Chairperson of the National Soft Power Strategy Committee, delivered remarks highlighting the importance of technology and innovation as well as modern marketing and creativity in ensuring Thailand’s rice production competitiveness.

During this event, ambassadors and their spouses as well as representatives from 34 countries had the chance to explore the tasting notes of different varieties of Thai rice and get to sample rice-infused dishes & beverages prepared by celebrity chefs, giving them first-hand experience of diverse culinary possibilities Thai rice could offer. The presentation on “Innovative Rice Products” also highlighted huge market potentials of those innovative and premium rice-inspired products by Thai entrepreneurs.

“Taste Rice & Eat Rice” was part of Thailand Rice Fest 2023, from 14 to 17 December at QSNCC. The event is in line with the Ministry’s proactive economic diplomacy, with an aim to promote Thailand as the “Kitchen of the World” and increase the competitiveness of Thai agricultural sector at the international level.