The ASEAN Committee in Athens (the Royal Thai Embassy in Athens, together with the Embassies of Viet Nam, Indonesia and the Philippines), in cooperation with the Honorary Consulate of Malaysia, the Embassies of the People’s Republic of China and Japan, and the Charity Association "the Friends of the Child," organised ASEAN Plus Bazaar during 25 – 26 March 2023 at the Hellenic Foundation for Culture. The first ASEAN Plus Bazaar ever held in Greece was aimed at raising public awareness about ASEAN and promoting culture, food and national products from ASEAN countries and ASEAN Dialogue Partners. The Royal Thai Embassy teamed up with the Thai Association in Greece, Thai community and Latienda-Papathanasiou S.A., a distributor of Thai food products in Greece, to feature Thai soft power such as Thai food, snacks, Thai massage and cultural performances to Greeks visitors and other foreigners.