On 9 April 2014, H.E. Mr. Krit Kraichitti, Ambassador of Thailand to Malaysia, presided the opening ceremony of the Cooperative of the Association of Thai Food Entrepreneurs in Malaysia (formerly known as "Tom Yum Thai Club." The event was also attended by H.E. Mr. Wan Muhamad Noor Matha, former President of the National Assembly of Thailand, along with high-level officials as well as business representatives from Southern Border Provinces and 4 Northernmost Provinces of Thailand. On this occasion, H.E. the Ambassador congratulated the Association for this milestone achievement, and expressed his hope that the Cooperative will help Thai entrepreneurs in Malaysia to promote the excellence of Thai food to the World.