On 9 September 2022 at 11.00 hrs., H.E. Mr. Chairat Sirivat, Consul-General, together with Mr. Panot Punyahotra, Director of Thai Trade Centre, Dubai, Mr. Chaiwat Tamthai, Director of Tourism Authority of Thailand, Dubai and Middle East Office, Mrs. Rungsiya Sinacharoen, Thai food products consolidator, and officials and staff of the Royal Thai Consulate-General, Dubai and team Thailand Offices in Dubai, attended an opening ceremony of “Thai Goodness Festival” which the Royal Thai Consulate-General, Dubai co-organizes with Choithrams supermarket to promote and increase the popularity of Thai food and Thai food products of over 450 items which are available and easily accessible at Choithrams stores across Dubai and the Northern Emirates.

On this occasion, the Consul-General co-presided over the ribbon-cutting ceremony with Mr. Dinesh Pagarani, Director of Choithrams, and Choithrams’ Management Team. The “Thai Goodness Festival” is held between 9-18 September 2022 at 10 participating Choithrams stores across Dubai and the Northern Emirates, namely Bay Square, DEC Marina, Dubai Tower (Deira), Green Community, Manhattan Tower (JVC), Safa Park, The Greens, Umm Suqeim, Sharjah Marine and Fujairah offering special discounts of up to 25% on all Thai products. In addition to the special discounts, customers who visit the participating Choithrams stores during “Thai Goodness Festival” will enjoy a live cooking of popular Thai dishes including Pad Kra Prao, Green Curry, Tom Yum and Khao Soi, Thai food products tasting and giveaways.