On 28 May 2026, Ms. Sasirit Tangulrat, Deputy Permanent Secretary for Foreign Affairs, in her capacity as the Chairperson of the Sub-Committee on National Public Relations for Foreign Affairs, attended the Workshop on Steering Forward the National Public Relations Plan in Foreign Affairs Dimensions under the theme "Beyond Thailand's Story: Reimagining Thailand's Narrative for the Global Stage", organised by the Government Public Relations Department at the Aswin Grand Convention Hotel. Mr. Panidone Pachimsawat, Deputy Director-General and Acting Director-General of the Department of Information, also participated as a panelist in the discussion session on the topic “Thailand Pulsing: The Pulse of Brand Thailand - How to Communicate in a Volatile World”. The workshop was attended by representatives from 20 government ministries and agencies under the Sub-Committee, including the Creative Economy Agency (Public Organisation), the Thailand Convention and Exhibition Bureau (Public Organisation), the Tourism Authority of Thailand, and the National Innovation Agency (Public Organisation).

During the discussion, participants exchanged views on means and ways of formulating the 2027 themes for the national public relations in the aspect of foreign affairs for government agencies with the view to promoting a positive image of Thailand the eyes of the international community. Mr. Pachimsawat underscored Thailand’s strengths in the political, economic, social, and cultural dimensions, which constitute important narratives for international communications aimed at enhancing Thailand’s standing and credibility. He also proposed 5 elements for effective strategic communications, particularly for foreign audience amid the challenges posed by today’s volatile global landscape, or “CCAST” namely: fact-based communication to maintain Thailand’s long-term credibility (Credible); creative communication (Creative); communication that is responsive and adaptable to rapid changes (Agile); strategic communication with both short- and long-term goals and planning (Strategy); and tactical communication (Tactical).