On 8 April 2014, H.E. Mr. Krit Kraichitti, Ambassador of Thailand to Malaysia, took part in TCEB MICE Roadshow 2014, organized by Thailand Convention and Exhibition Bureau (TCEB) at Hotel Hilton KL Sentral, Kuala Lumpur. On this occasion, His Excellency gave welcome remarks to participants of the Roadshow. In his speech, he highlighted the strengths of the MICE industry in Thailand as well as emphasized the importance of cooperation between Thai and Malaysian MICE industries to increase the attractiveness of the region's MICE industries to customers and business partners in other regions.