On 28 May 2026, Her Royal Highness Princess Sirivannavari Nariratana Rajakanya arrived at the Headquarters of the World Intellectual Property Organization (WIPO) in Geneva, Swiss Federation, and graciously granted an audience to Mr. Daren Tang, Director General of the World Intellectual Property Organization (WIPO), to present an invitation to Her Royal Highness to assume the role of WIPO Ambassador for Fashion and Design, becoming the first person to hold this position.

The role of WIPO Ambassador for Fashion and Design recognises vision and outstanding contributions of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya to the development, enhancement, and value creation of textiles and fashion design rooted in local wisdom and cultural heritage, as well as acknowledges Her Royal Highness as a role model of success whose experience and best practices can serve as a valuable reference for WIPO and its member states in fostering exchanges of knowledge and promoting innovation in the creative industries. On the same occasion, Her Royal Highness officially opened the exhibition “JOURNEY of INSPIRATION: Empowering Community through Intellectual Property – Design and Creativity,” co-organised by the Ministry of Commerce and WIPO, to honor and disseminate Her Royal Highness remarkable talent in promoting creativity, recognising intellectual property, and advancing values of national arts and cultures, which are vital tools for the country’s economic development.

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya held discussions with the Director General of WIPO on the inspiration behind Her Royal Highness intellectual property creations based on Thai local wisdom products and their role in improving the livelihoods and well-being of local communities.